Artificial intelligence is changing business areas permanently. Whether marketing or e-commerce, the use of AI techniques can offer real added value for digital strategies. David Ondracek knows which essential points you should consider. The senior software architect from BAYOOTEC will be a guest at the Online Fokus Conference Marketing on 20 May and will present tips on this topic.
Thursday, 20 May, 13:50 – 14:30
We will show you some, sometimes surprising, uses for AI in your digital strategy and e-commerce presence. AI can help you in many areas, be it by taking over your repetitive annoying tasks, changing the way you look at your customers or even optimising the post-purchase customer experience. And even finding new revenue streams?
Within the 40 minutes we will go into the concept of Artificial Intelligence, define what it can and most importantly what it cannot do. You will get an insight into the far-reaching possibilities when using it in digital marketing activities. Analysing their data, evaluating processes and helping them develop new strategies. All of this can be optimised with AI.
Sophisticated websites and highly networked enterprise applications are as much a part of David’s expertise as complex e-commerce solutions. In 16 years as a developer and software architect, he has witnessed the rise of CMS and e-commerce solutions, AI and the rise of the internet as a ubiquitous medium.
Would you like to learn more about the areas of application of artificial intelligence? Read here about the possibilities it offers for sales processes.
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