BAYOOTEC @Online Focus Conference Marketing

22 – 26 November 2021

The leading virtual B2B conference on online marketing invites you to exchange ideas from 22 to 26 November. Trendsetting topics and presentations at the highest level – that’s what the Online Focus Conference Marketing stands for. The BAYOOTEC team will also be represented with two presentations.

What awaits you? Here you will find our topic overview. Register free of charge.

22 November: Trends & Strategy

What does a marketing future without personalised advertising look like? Since Google announced the end of cookies, advertisers and web publishers have been concerned with this question. By mid-2023, they should be able to migrate their services. But how can you prepare for cookieless tracking now?

In this lecture we would like to show you alternatives to personalised advertising. What potential lies in anonymised group tracking and what marketing potential you can use? We’ll tell you!

The topic of cookieless tracking hangs like a sword of Damocles over the heads of advertisers and web publishers – but one thing is certain: it is coming. In this presentation, you will learn how you can already prepare for cookieless tracking today.

free registration

25 November: Digital Marketing & E-Commerce

From personalisation to fast order processing: Convince B2B customers digitally with a customised shopping experience. How to successfully use B2C strategies for B2B processes and platforms? We’ll tell you.

More and more B2B customers are buying products digitally. Only after extensive research about a brand and its products do they consider actually contacting a sales representative. How do you reach these customers? With strategies that also work successfully in the B2C context. From shopping experiences that prioritise UX/UI and usability to search functionalities, personalisation and fast order processing – we show you how to successfully apply B2C strategies to B2B processes and platforms.

free registration

About the speakers

Ekaterina Ruzhekova

COO at BAYOOTEC

Ekaterina has been looking after BAYOOTEC’s enterprise customers for over 13 years. During this time, she got to know various e-commerce and digital platforms and passed on her expertise to customers and partners. Her experience as a software developer, IT project manager and COO of BAYOOTEC allows her to grasp technically challenging projects quickly and confidently.

Ingo Schmall

CBDO at BAYOOTEC

Ingo is CBDO at BAYOOTEC and has been dealing with all topics related to web presence from SMEs to blue chip companies for 15 years. As a customer-understanding and co-thinker, he intensively observes the market and tries to find useful solutions for all sides.

We are specialized in

Digitization and digital transformation

We digitize business processes and create efficient, profitable platforms for suppliers and customers. We support you in the development of digital business models and digitalization strategies. Together, we develop platforms, which automates your processes and enables you to work more effectively.

Artificial Intelligence

We support you in the realization of your AI project. Together we define clear goals for the use of AI in your company (e.g. increase in sales through cross-selling). In the process, we create a working basis and clarify expectations – because time and patience play an important role. We use training and control methods to increase AI productivity.

Content Management Systems

Are you looking for the right content management system for your website or portal? We advise you individually and support you in your decision.

Whether .NET or PHP, Sitefinity, Sitecore or Drupal – together we will find an individual solution that fits your needs exactly.