BAYOOTEC @Online Fokus Conference Marketing 2022

2 – 6 May 2022

BAYOOTEC’s expertise is also not to be missed at this year’s virtual B2B conference on online marketing. Ekaterina Ruzhekova (COO BAYOOTEC) and Nikoleta Lazarova (Progress / Sitefinity) will give an exciting presentation on content management and customer experience.

4 May, 10:40 a.m.

7 tips to get the maximum added value from a content management system

In the lecture, you will learn more about how a DXP system can support you in running your offline campaigns or how you can expand your CMS-supported internet presence into a central portal for your employees and business partners. The right tools to target and position your campaign can make or break your success. Get the right insight into all touchpoints, visitor segments and prospects to effectively target personas with engaging content that resonates. Ekaterina and Nikoleta talk about how to integrate data across multiple channels and analyse audiences to set up smart personalisation campaigns. A/B testing and conversion rate optimisation are just as important as lead rating and retargeting.

What other interesting topics await you? Here you will find our overview. Get your free virtual ticket here.

Get your free ticket

The main topics of #omk22

Mon, 2 May: Trends & Strategy
Current trends, insights from market research, the importance of machine learning and AI and best practices
Tue, 3 May: Content Marketing
Storytelling, Social Media Marketing Trends, SEO, Qualitätsmerkmale von Content
Wed, 4 May: Content Management & Customer Experience
Best practices for CMS, making content available across platforms
Thu, 5. May: Product Information & Digital Asset Management
PIM for product information, digital asset management
Fri, 6. May: Digital Marketing & E-Commerce
Performance, Mobile, Inbound & Real Time Marketing, Native & Programmtic Advertising

OFK Speakerinnen Ekaterina Ruzhekova, COO BAYOOTEC und Nikoleta Lazarova, Progress

You missed our lectures from 2021? No problem! You can watch the recording again from home.

About the speakers

Ekaterina Ruzhekova

COO at BAYOOTEC

Ekaterina has been looking after BAYOOTEC’s enterprise customers for over 13 years. During this time, she got to know various e-commerce and digital platforms and passed on her expertise to customers and partners. Her experience as a software developer, IT project manager and COO of BAYOOTEC allows her to grasp technically challenging projects quickly and confidently.

Nikoleta Lazarova

Progress / Sitefinity

Nikoleta is Progress Subject Matter’s expert for Sitefinity, our content management system, which is now also included in the Gartner Magic Quadrant for Digital Experience Platforms. She knows digital marketing very well and is looking forward to meeting you at the Online Conference.

OFK Speakerinnen Ekaterina Ruzhekova, COO BAYOOTEC und Nikoleta Lazarova, Progress über 7 Tipps, um den maximalen Mehrwert aus einem CMS zu holen

We are specialized in

Digitalisation and digital transformation

We digitise business processes and create efficient, profitable platforms for suppliers and customers. We support you in the development of digital business models and digitalisation strategies. Together we develop platforms that make your work more effective and automate processes.

Artificial Intelligence

We support you in the realisation of your AI project. Together we define clear goals for the use of AI in your company (e.g. increasing turnover through cross-selling). In doing so, we create a working basis and clarify expectations – because time and patience play an important role. We use training and control methods to increase the productivity of the AI.

Content Management Systems

Are you looking for the right content management system for your website or portal? We advise you individually and support you in your decision.

Whether .NET or PHP, Sitefinity, Sitecore or Drupal – together we will find an individual solution that fits your needs exactly.