4 May, 10:40 a.m.
7 tips to get the maximum added value from a content management system
In the lecture, you will learn more about how a DXP system can support you in running your offline campaigns or how you can expand your CMS-supported internet presence into a central portal for your employees and business partners. The right tools to target and position your campaign can make or break your success. Get the right insight into all touchpoints, visitor segments and prospects to effectively target personas with engaging content that resonates. Ekaterina and Nikoleta talk about how to integrate data across multiple channels and analyse audiences to set up smart personalisation campaigns. A/B testing and conversion rate optimisation are just as important as lead rating and retargeting.