The 24/7 availability of consumer goods online has also increased expectations on manufacturers and vendors of production goods. As an addition to classic sales via distribution or merchants, an online store has meanwhile also become an important tool for customer acquisition and retention in the B2B sector. Using marketplace systems, a manufacturer can support their merchants in presenting their offering in an online shop and maintain control over products, prices and availability.
Offering products and purchase processes via a shop system enables the producer or merchant to automate processes and thereby simplify daily workflows, benefit from time savings and reduce costs. Besides the actual ability to purchase, a shop can serve as a basis for a platform that gives customers further added value, which could previously only be achieved through time-consuming requests by telephone or email. With an online catalogue, the customer can find out about the product range, obtain technical details and order the product directly. Using a product finder, technical products and queries can be presented so that the customer is able to perform the search for a technical part with certain key data or for a certain application – conveniently and at any time.
Be it Magento, Sitecore Commerce, a Mirakl marketplace or in-house development, we support our customers in selecting, introducing and integrating a suitable system into their company’s IT landscape. Integrating an ERP or product catalogue, or expanding a content management system with commercial modules or an in-house shop system is a frequent scenario, where we are happy to advise and support our customers.