The most important criteria for the right choice of a CMS (Content Management System)
Content management systems have undergone an amazing development. While they were initially largely designed for the creation and maintenance of websites, their range of functions has expanded considerably. Today, they often serve as all-rounders for content and its various playout channels: whether website, social media, newsletter, blogs or podcasts. They should also be e-commerce-capable, i.e. able to integrate stores, and offer interfaces to other core systems such as CRM, DMS, HR tools or ERP.
It is this variety that makes it so difficult for companies to choose the right CMS. It is estimated that there are now over 250 service providers on the market. The offer ranges from manageable blog construction kits to extensive enterprise systems. Thus it is important to conduct its selection process with due diligence so that you can find the best solution for your business. You should take your time for this and not rush anything.
Therefore, the question is: Which CMS is the best for me?
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If you decide prematurely, you’re in for a rude awakening later. Expenses suddenly exceed the previously set budget limits significantly due to high licensing and maintenance costs. Effectiveness gains are limited. Employees have difficulties using the software, which is why acceptance quickly drops and the possibilities of the CMS are not fully exploited. Or the CMS does not at all fit into the existing infrastructure from an IT point of view. Therefore it is a matter of: Take your time when choosing a CMS partner.
We have already managed numerous successful CMS consulting and implementation projects for companies of various sizes. Overall, the satisfaction with the results was high. But we have also completed CMS projects satisfactorily in the end, which took a long and hard way of realization. The main reason for this: too much hastiness at the beginning. These customers wanted to be done before they even knew exactly what they actually looked for at the core. Therefore, our most important advice for successful CMS projects: You should take time to analyze and define the basics.