Start the digital transformation

The importance of digitisation processes for companies that want to remain competitive and act in a forward-looking way has not only been known for two years. The establishment of the home office showed all the more ruthlessly how far the digital transformation has progressed in the company.

Every day, employees use different standard, industry-specific or individual software tools as desktop or cloud solutions that work successfully in certain areas. These include:

  • ERP (SAP, ORACLE, Microsoft Dynamics, …)
  • CRM (Salesforce, HubSpot, Zoho, …)
  • CMS/DXP (Drupal, TYOP3, Sitefinity, …)
  • Collaboration (MS Office/ O365, Teams, Adobe, …)
  • ITSM (servicenow, Atlassian, Appian, …)
  • Solutions for HR, Sales, Law, ..

There are more than 8,000 different software solutions for marketing ( and more than 1,000 additional apps can now be integrated into Hub Spot.

How many different solutions does your company use?

Results and obstacles:

Data pools that are maintained in parallel and master data that are not linked lead to confusion and additional personnel costs. In this way, procedural and technical knowledge is distributed across several staff members and departments. Workflows do not function in an automated end-to-end way, but require manual maintenance. The consequences: Rising error rates and outdated processes prevent the company from being flexible and efficient.

In order to maintain or strive for competitiveness, the merging of systems is an important goal.

The digital transformation of your processes leads you to this goal. This is because process automation synchronises separate data and thus automates targeted workflows.

Don’t let digitalisation be slowed down by …

  • the fear that the business would be paralysed for years by the introduction of an all-in-one solution.
  • the worry of losing your own users and customers.
  • the concern that a bad linkage could generate even more errors and you would ultimately lose data quality.
  • the suspicion that even large systems cannot solve all problems (80% solution).

Taking off together – we realise the digital transformation

Technical consolidation and digital process design – with a user interface that not only enables data quality but also a good user experience.

Your advantage:

With a standardised user interface, simple operation is ensured for all participants. Even with complex workflows, the process remains comprehensible.

This is how it works:

We use interfaces between systems and build bridges between them. So you don’t get yet another additional system that needs to be maintained, but a tool that creates a link between existing solutions.

This is how we structure the project:


Stakeholder workshop: Analysis of the current status & formulation of objectives


Presentation of the individual systems


Derivation of an integration concept


Creation of a backlog for the integration process


Start of technical integration*


Sounds interesting to you? Book your free strategy talk now!

* To start the technical integration, we check whether it makes sense to plan an MVP (Minimum Viable Product), create an interaction concept, start iterative testing, implement and ultimately roll out the system.

We are your success team

We are not only specialists in digital transformations, but have also maintained a lasting partnership for many years. We look up to:

  • dozens of joint projects
  • joint awards
  • coordinated processes
  • No coordination by you

Our team at BAYOOTECspecialises in digital experience services for primarily large, medium-sized companies and international corporations. We work with market-leading technologies such as Sitecore, Sitefinity, Drupal, Magento or .Net in the enterprise software environment.

The development and support of our software solutions is carried out exclusively in Germany by qualified employees of our company. This means that we can accompany and advise you personally on your project right from the start. You describe your vision to us and we deliver the solution. With concrete measures and the right technologies, we lead you sustainably to your goal. Not only today, but also in the future.

Custom Interactions GmbH is an award-winning Data Driven UX Design agency (3DUX® agency) specialising in the design of easy-to-use and enthusiastic user interfaces. To ensure that the user interfaces actually fit the needs and requirements of the users, Custom Interactions implements all projects according to the 3DUX® approach. The 3DUX® approach develops user interfaces iteratively in an interplay of user research and user interface design. Thus, we obtain information from the surveys and observations of your customers and develop personas and use cases based on the real behaviour and needs of your users. With Custom Interactions, you have a partner who can support you from the
test of the first idea through drawings, simple, code-free prototypes and user surveys to the visually finished click dummy that your developers ‘only’ have to implement,

We build on experience – our success stories

Best Practices


A globally active company in the consumer goods industry calculates key figures on certain customers on a quarterly basis, which it needs for further processes. For these calculations, data from various sources (including SAP) had to be prepared manually and in a time-consuming manner. The compilation was done by a few experienced staff members. In addition, the calculations of the data sets were based on a wide variety of Excel sheets.

the problem

These manual processes could not be used by new employees without explanation and intensive training. In the event of a breakdown, it was extremely time-consuming to train new people. The ad-hoc takeover of tasks was not possible, which could delay the payment of compensation or increase the error rate. The aim was to automate this manually time-consuming activity to such an extent that each employee could carry out the calculation of the key figures after a short training period.

the solution

Today, the automation solution guides employees through the entire process with task-oriented structured and clearly labelled input interfaces – a strong improvement in usability and user experience. All relevant data is compiled in a database, which the employees can access via an application. The limitations of SAP have been overcome, the previous error rate due to manual processing minimised and the training time drastically reduced.

In addition, the status and communication with clients can be viewed at any time. The new technical implementation also enabled the integration of a modern legal system, so that data security could also be increased.


An industrial company has agreed different contracts with multi-national customers in different European countries. These contracts should be maintained as uniformly as possible so that financial ratios can be calculated and compared.

the problem

Previously, data for the evaluation was collected in Excel files, which were complex and difficult to understand and edit. There was a lack of uniform formats and comparable indicators.

the solution

Today, the automation solution guides employees through the maintenance of contracts. This ensures that all data required for the code number calculation is entered conveniently and completely. All contract data can be uploaded directly in the application. Once the data has been entered, the solution calculates all the defined ratios in detail and automatically, and also includes contract terms that the consumer goods manufacturer has agreed across countries. All ratios can be easily broken down to different time periods and regions.

By automating the calculation process, the error rate has been reduced to a minimum. At the same time, usability and user experience have been greatly enhanced. It was also possible to identify different contract terms with the same client in different countries.

With the new solution, changed contract conditions can be updated ad hoc in the calculation of the ratios. This also helps to avoid conflicts in business relationships.


Until when is the storage capacity of certain products sufficient? And when will customers be informed about the delivery of their ordered products? When companies evaluate orders and warehouse capacities on a daily basis, they can make more accurate forecasts about the demand for products, manage capacities for shipping more precisely and proactively inform customers about delivery times.

the problem

Until now, SAP did not offer suitable evaluations for answering such questions. Therefore, staff members had to manually compile data from different systems in order to calculate this information.

the solution

A new solution imports on demand data from SAP, which the application uses to calculate key figures for the demand of individual products as well as existing warehouse capacities. The data is clearly presented in easy-to-understand tabular and graphical evaluations.

Responsible staff members can set various filter options for the data analyses in order to answer the exact question. In addition, the system automatically generates e-mails to inform internal teams about requirements and customers about the delivery status.


Which price list applies to which customer and how long is it valid? If you have hundreds of customers in your B2B business, you need to know at all times which price lists are currently valid. Until now, employees of a global consumer goods manufacturer had to manually gather this information from a multitude of distributed Excel files.

the problem

Reconciliations between the Excel files were tedious, partly not possible and very error-prone. Data reconciliation with SAP was also time-consuming. Master data errors were difficult to find.

The aim of the revision was to simplify manual price list work by limiting the data source for price list information to one. In addition, the time-consuming work from the user’s point of view should be greatly simplified, thus increasing usability and user experience.

the solution

Today, Excel files are only created from one source and uploaded to the connected systems on demand. Depending on the customer, the solution automatically creates individual downloads and formats of the price lists and contents.

Changes to price lists are marked in colour, which makes it easier to advise customers and increases usability. The price list data is automatically matched with the SAP master data.

Contact us now