Demand from target groups has long since clearly confirmed it: An app – whether engineered in iOS, Android, as a web app, native or hybrid – enriches existing services, simplifies outdated processes and also increases customer satisfaction.
But beware: organizations quickly rush into app engineering and make little headway due to many technical issues, high budgets, and lack of clarity about goals and target audiences.
Lots of smartphones, lots of platforms, and three ways to build an app: Cross-platform compatible as a web-based app, with the supreme discipline of native apps, or with the hybrid app as a mixed solution. Depending on the requirements, these three types of app engineering are sometimes more, sometimes less suitable. We will give a brief overview to help you decide.
The basic question in app engineering is, of course, the requirements and the desired platforms. Combined with the available budget, this simple calculation yields the ultimate strategy.