Together with our sister organization UID
The key to success: market and target group analysis
When engineering successful product innovations, it is particularly important to analyze the market and target groups in a targeted manner. User research allows you to get to know the needs of the market and the users. The selection of suitable research methods and the derivation of important measures form the basis for successful product engineering.. We support you in this with the help of user research.
It all starts with an idea
New creative ideas and concepts emerge during the ideation process. This process is often open and explorative, with the aim of engineering innovative approaches or solutions to a specific problem. Ideation can take place in brainstorming meetings, workshops or other creative activities.
When it comes to engineering revolutionary new core products or designing additional digital services that offer customers added value, you can significantly increase your team’s innovative strength by using design thinking.
This ensures that your ideas are relevant and feasible. Sprint formats help to concretize product visions and implement initial concepts as prototypes.
Innovation development, also known as product development or the implementation phase, follows ideation. Here, selected ideas are examined in depth, evaluated and implemented in concrete projects or products.
These trends make innovation necessary
To ensure that your products are fit for the future, it is important to recognize new technologies and integrate them into product development. In doing so, it is essential to take into account the trends in the respective industry. However, overarching megatrends and changing customer needs can also offer new solutions: For example, through the use of technologies to increase energy efficiency. The research and validation of various technological approaches supports the development of future-oriented solutions.
But how will changes in the working environment affect my product range? How will the factory floor of the future be designed, for example? The demands on the manufacturing industry are increasing – it must become more efficient, more flexible and more intelligent. This also means that future product and service concepts in the industry will have to meet higher standards. IoT, automated systems, robotics, AR and VR technologies, 3D printing, artificial intelligence – companies in the manufacturing industry are faced with the challenge of finding out which technologies can offer added value.
So what software solutions will be needed in the future? It is becoming increasingly important to develop innovative solutions for the future world of work. This requires creative concepts, including AI integrations, data-driven analyses and user-friendly interfaces. In marketing and HR, the competition for the best enterprise solution is already underway. Usage research and the consideration of future developments help to engineer the right tool for your target group.
Your investment in the future
Product innovations lay the foundation for your future.
In this way, you maintain your acceptance on the market, create planning security and thus also minimize risks. A sustainable service and product portfolio will give you a long-term competitive advantage.
This is how an innovation project with us works:
- Question Zero workshop: First, we make sure that everyone involved in the project has a common understanding of the project.
- Next, we analyze your target group and markets using methods such as focus groups, marketing opportunity scoring, etc.
- We then move on to product optimization , for example with an expert review.
- We then develop product concepts – either from scratch or we revise individual features.
- With the help of Futures Thinking, we develop new future concepts for your product worlds.
Get in touch now
Whether you already have a specific project in mind or are looking for answers to unanswered questions – we are here to help you.
Make an appointment here and let’s find the right approach for your project together.
