Which CMS is the right one for organizations?

Content management systems have developed in an amazing way. While they were initially largely designed for the creation and maintenance of websites, their range of functions has expanded considerably. In the meantime, they often serve as all-rounders for content and its various channels such as websites, social media, newsletters, blogs or podcasts. They should also be e-commerce-capable, i.e. be able to integrate stores, and offer interfaces to other core systems such as CRM, DMS, HR tools or ERP.

It is estimated that there are now over 250 providers on the market. This diversity is precisely what makes it so difficult for organizations to choose the right CMS/DXP. The range extends from straightforward blog construction kits to comprehensive enterprise systems. Our white paper helps you find the right CMS for your company.

A modern CMS/DXP offers a number of advantages. However, you can only make the most of these benefits if you have found and use a CMS that suits your requirements.

Improved measurability, more data

• Understanding the value of content at all touchpoints
• Integration with digital analysis platform
• Mapping the customer journey
• Creation of predictive and prescriptive insights through advanced analyses

Improved customer experience, higher customer loyalty

• Omnichannel distribution of content
• Intuitive digital customer experience
• Minimal latency and high website reliability
• Consistency of branding across all platforms and content
• Improved layout and design of the website
• Easy personalization

Sales increase

• Search engine optimization (SEO) and improved internal site search, resulting in more users on the website and social media
• Low bounce rate
• Increased conversion rates with more transactions
• More content on products and services
• Better organization and architecture of content
• Shorter upload time for content
• Better insights into the customer journey

Reduction in costs

• Automation of processes
• Reduced need for internal IT resources
• Automated and customizable scaling
• Lower call center costs through improved online content and services
• Centralized content management without redundant systems

CMS/DXP is generally used for three fields of application. The selection should be based on which of the areas mentioned below is the main focus or whether the CMS should cover all fields well.

• Web content management
• Blog Publishing/News
• Social Communities und Publishing
• Shop und E-Commerce Content

In addition, you have to decide whether to use open source or enterprise software. Every organization has its own individual needs and has to decide according to its specific requirements.

Basically, it is worth taking a closer look. In the end, this is also easy on the wallet, as companies don’t pay for functions that they don’t even use.

In our white paper you will also find a checklist of things to consider when choosing a CMS/DXP.

An effective content management system is the centerpiece of your digital identity. It significantly influences your ability to manage, scale and seamlessly integrate content into the IT infrastructure. Our white paper “Spoilt for choice – Which CMS is right for me?” offers valuable insights, selection criteria and best practices for making an informed decision.